Investment objective & strategy
As of Jan. 28, 2026 · prospectusObjective. The Amplify Digital Payments ETF seeks investment results that generally correlate (before fees and expenses) to the total return performance of the Nasdaq CTA Global Digital Payments Index (the Index).
Strategy. The Fund uses a passive or indexing approach to try to achieve the Funds investment objective. Unlike many investment companies, the Fund does not try to beat the Index and does not seek temporary defensive positions when markets decline or appear overvalued. The Fund generally expects to use a replication strategy. A replication strategy is an indexing strategy that involves investing in the securities of the Index in approximately the same proportions as in the Index. However, the Fund may utilize a representative sampling strategy with respect to the Index when a replication strategy might be detrimental to shareholders, such as when there are practical difficulties or substantial costs involved in compiling a portfolio of equity securities to follow the … The Fund uses a passive or indexing approach to try to achieve the Funds investment objective. Unlike many investment companies, the Fund does not try to beat the Index and does not seek temporary defensive positions when markets decline or appear overvalued. The Fund generally expects to use a replication strategy. A replication strategy is an indexing strategy that involves investing in the securities of the Index in approximately the same proportions as in the Index. However, the Fund may utilize a representative sampling strategy with respect to the Index when a replication strategy might be detrimental to shareholders, such as when there are practical difficulties or substantial costs involved in compiling a portfolio of equity securities to follow the Index, in instances in which a security in the Index becomes temporarily illiquid, unavailable or less liquid, or as a result of legal restrictions or limitations (such as tax diversification requirements) that apply to the Fund but not the Index. Under normal circumstances, the Fund invests at least 80% of its net assets (plus borrowings for investment purposes) in the securities of companies that comprise the Index. In pursuing this strategy, the Fund invests at least 80% of its net assets in Mobile Payments Companies (as defined below). The Index tracks the performance of common stocks (or corresponding American Depositary Receipts (ADRs) or Global Depositary Receipts (GDRs)) of companies within one of the following groups (collectively, Mobile Payments Companies): Card Networks: companies that provide services for controlling where cards (such as credit cards and debit cards) are accepted and to facilitate transactions between merchants and card issuers; Infrastructure & Software: companies that provide hardware or software services for transacting payments across various channels, such as point -of-sale (a system where customers execute payment for products or services at a store), mobile, and online; Processors: companies that handle front end and back -end transactions and processing from various channels, such as credit cards, debit cards, or point -of-sale payments. The front end platform handles the process of authorizing a transaction whereas the back -end platform settles the transaction, moving money from the customers account to the merchant bank; or Solutions: companies that provide products and services for accepting payments by a variety of payment methods, such as credit and debit cards, mobile wallet, buy now, pay later, and autopay. The identification and classification of Mobile Payments Companies is determined by the Consumer Technology Association (CTA), a standard and trade association representing the U.S. consumer technology industry. The CTA works to set technical standards for product specifications, processes or services to ensure compatibility across companies within the consumer technology industry. Mobile Payment Companies are then screened for investability (e.g., must not be listed on an exchange in a country which employs certain restrictions on foreign capital investment), a minimum market capitalization of $500 million for new component companies and $300 million for existing component companies. See Additional Information about the Funds Strategies and Risks The Index Methodology for more information on the Indexs selection criteria. The Index has a semi -annual review in March and September of each year at which times the Index is reconstituted and rebalanced by the Index Provider. Component changes are made effective after the close of trading on the second Friday of March and September. The Index is owned, calculated, and maintained by Nasdaq, Inc. (the Index Provider), which is independent of the Indexs calculation agent, the Fund, Amplify Investments LLC (the Adviser), and Penserra Capital Management LLC (Penserra or the Sub -Adviser ). The Index Provider may make adjustments to the constituents or their weights in the Index in between scheduled rebalances and reconstitutions of the Index as the Index Provider deems appropriate to ensure the integrity of the Index. The Index constituents are weighted according to a modified free float market capitalization -weighted methodology. The weighting for each individual constituent is determined by dividing a constituents theme -adjusted free float market value (calculated by multiplying the market capitalization of a company by such companys perceived involvement within the digital payments space as determined by the CTA) by the aggregate theme -adjusted free float market value of all Index constituents. Constituent weightings are modified in that each constituent weighting is capped at 6% of the Index, five constituents may exceed 4.5% and no single constituent weighting may be below 0.3%. As of September 30, 2025, the Index had 41 constituents. The Fund may lend its portfolio securities to brokers, dealers, and other financial organizations. These loans, if and when made, may not exceed 33 1/3% of the total asset value of the Fund (including the loan collateral). By lending its securities, the Fund may increase its income by receiving payments from the borrower. The Fund rebalances its portfolio in accordance with its Index, and, therefore, any changes to the Indexs rebalance schedule will result in corresponding changes to the Funds rebalance schedule. Concentration Policy. The Fund will not concentrate its investments ( i.e. , invest more than 25% of the value of its total assets) in securities of issuers in any one industry or group of industries, except to the extent that the Index concentrates in an industry or group of industries. As of the date of this prospectus, the Index is concentrated in the financial services industry. Diversification Status. The Fund is classified as non -diversified under the Investment Company Act of 1940, as amended (the 1940 Act ).
Top holdings
As of March 31, 2026 · N-PORT| Security | Ticker | Value | % of fund |
|---|---|---|---|
| MASTERCARD INC CL A | — | $9.91M | 6.11% |
| VISA INC-CLASS A | — | $9.83M | 6.06% |
| CAPITAL ONE FINANCIAL CORP | — | $9.14M | 5.63% |
| AMERICAN EXPRESS CO | — | $9.12M | 5.62% |
| BLOCK INC CL A | — | $8.85M | 5.46% |
| ADYEN NV | — | $8.66M | 5.34% |
| PAYPAL HOLDINGS | — | $8.50M | 5.24% |
| WISE PLC - A | — | $8.00M | 4.94% |
| COINBASE GLOBAL INC | — | $7.98M | 4.92% |
| TOAST INC-A | — | $7.67M | 4.73% |
Portfolio moves
Dec 31, 2025 → Mar 31, 2026How many positions this fund opened, exited, grew, trimmed, or left unchanged between its two most recent N-PORT snapshots — net changes between point-in-time reports, not a trade log.
Similar funds
Funds whose portfolios most overlap this one, by weight| Fund | Overlap | Net exp. |
|---|---|---|
| Select FinTech Portfolio · FSVLX | 47% | 0.75% |
| Global X FinTech ETF · FINX | 43% | 0.68% |
| iShares FinTech Active ETF | 34% | 0.55% |
Footnotes
- Net assets and holdings count as of March 31, 2026, from the fund's N-PORT filing.
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