IEDI
iShares U.S. Consumer Focused ETF
iShares U.S. ETF Trust
ETF
Expense ratio1
0.18%
Net assets2
$28.55M
Holdings2
185
Category
US Equity
2025 return3
3.93%

Investment objective & strategy

As of Nov. 21, 2025 · prospectus

Objective. The iShares U.S. Consumer Focused ETF (the Fund ) seeks to provide access to U.S. companies with discretionary spending exposure, as classified using a proprietary classification system, while targeting increased exposure to U.S. companies with a greater proportion of consumer spending revenues and consumer goods and service production in the U.S. relative to the proprietary classification system.

Strategy. The Fund seeks to achieve its investment objective by investing, under normal circumstances, at least 80% of its net assets in U.S. listed common stock of large-, mid- and small-capitalization consumer discretionary spending companies, as defined by a proprietary classification system ( Consumer Discretionary Spending Evolved Sector ), while targeting increased exposure to U.S. companies with a greater proportion of consumer spending revenues and consumer goods and service production in the U.S. relative to the Consumer Discretionary Spending Evolved Sector. The Consumer Discretionary Spending Evolved Sector classification process, which uses data analysis tools consisting, in part, of machine learning, natural language processing ( NLP ) and clustering algorithms to allocate companies to one or more sectors according to a proprietary … The Fund seeks to achieve its investment objective by investing, under normal circumstances, at least 80% of its net assets in U.S. listed common stock of large-, mid- and small-capitalization consumer discretionary spending companies, as defined by a proprietary classification system ( Consumer Discretionary Spending Evolved Sector ), while targeting increased exposure to U.S. companies with a greater proportion of consumer spending revenues and consumer goods and service production in the U.S. relative to the Consumer Discretionary Spending Evolved Sector. The Consumer Discretionary Spending Evolved Sector classification process, which uses data analysis tools consisting, in part, of machine learning, natural language processing ( NLP ) and clustering algorithms to allocate companies to one or more sectors according to a proprietary classification system, is forward looking and evolves as companies evolve. The eligible universe of securities that are part of the classification process includes U.S. listed common stock of large-, mid- and small-capitalization companies. Based on data and information in the companys public filings ( e.g ., regulatory filings), a company is classified in one or more of the twelve defined sectors (each an Evolved Sector ). Currently these public filings consist of several years of a companys 10-Ks and S-1s (if no 10-Ks are available). The Fund's allocation rules additionally utilize proprietary data to target increased exposure to U.S. listed companies with a greater proportion of consumer spending revenues and consumer goods and services production in the U.S. relative to the Consumer Discretionary Spending Evolved Sector ( US Consumer Score ). While the Fund is actively managed, the Fund generally allocates its investments to securities of its Evolved Sectors on a market capitalization basis (based on the available free floating capitalization) while modifying allocations to companies based on their US Consumer Score. The Evolved Sector classification system allows for a company to be classified into multiple sectors rather than being assigned solely to a single sector. For the Evolved Sectors, the market capitalization of a single company will be allocated proportionally based on the one or more Evolved Sectors in which the company is classified. This reflects the multi-dimensional nature of these companies. Evolved Sector constituents are expected to evolve dynamically over time to reflect changing business models. The constituents in the Evolved Sectors will be reviewed and updated at least annually. BFA may exercise discretion in managing the classification process in limited instances. For example, a company may be excluded (or its inclusion limited) from an Evolved Sector, in part or whole, most commonly in response to position limit restrictions, limited liquidity of a particular security or the fit of a particular company in the Fund. This is different from traditional classification systems that typically will assign a company only to one sector and tend to group companies together on the basis of backward looking metrics like revenue. The Fund will not provide the same returns as a fund that tracks the consumer discretionary sector as traditionally defined by other classification systems and as a result may not be appropriate for an investor seeking the same exposure as the consumer discretionary sector as defined by such classification systems. In certain situations or market conditions, the Fund may temporarily depart from its normal investment process, provided that the alternative, in the opinion of BFA, is consistent with the Funds investment objective and is in the best interest of the Fund. The Fund has no stated minimum holding period for investments and may buy or sell securities whenever Fund management sees an appropriate opportunity. The Fund may engage in active and frequent trading of its investments. As of July 31, 2025, there were twelve Evolved Sectors: Consumer Staples, Discretionary Spending, Energy, Financials, Healthcare Staples, Industrials, Innovative Healthcare, Media and Entertainment, Real Estate, Technology, Telecommunications and Utilities. Sector classifications are reviewed on a quarterly basis and may evolve over time. The Fund will hold common stock of those companies that fall into the Consumer Discretionary Spending Evolved Sector, while targeting increased exposure to companies with higher US Consumer Scores relative to the Consumer Discretionary Spending Evolved Sector. Companies in the Consumer Discretionary Spending Evolved Sector have economic characteristics that have been historically correlated with companies traditionally defined as consumer discretionary companies. The Fund may also invest in other securities, including but not limited to, cash and cash equivalents, including shares of money market funds advised by BFA or its affiliates. The Fund's 80% investment policy may be changed by the Fund's Board of Trustees (the Board ) upon 60 days' notice to shareholders. The Fund is an actively managed exchange-traded fund ( ETF ) and does not seek to replicate the performance of a specified index and may have a higher degree of portfolio turnover than such index funds. The Fund may lend securities representing up to one-third of the value of the Fund's total assets (including the value of the collateral received). Industry Concentration Policy. The Fund will concentrate its investments ( i.e., hold 25% or more of its total assets) in an industry or group of industries that constitute the discretionary spending sector. For purposes of this limitation, securities of the U.S. government (including its agencies and instrumentalities) and repurchase agreements collateralized by U.S. government securities are not considered to be issued by members of any industry. Industry concentration designations are based on output of the classification methodology referenced above.

Top holdings

As of Jan. 31, 2026 · N-PORT
SecurityTickerValue% of fund
HOME DEPOT INC $2.99M 10.48%
WALMART INC $2.86M 10.03%
COSTCO WHOLESALE CORP $2.18M 7.64%
AMAZON.COM INC $2.18M 7.63%
TJX COS INC $1.71M 6.00%
LOWES COS INC $1.63M 5.72%
O'REILLY AUTOMOTIVE INC $909.31K 3.19%
ROSS STORES INC $805.35K 2.82%
CHIPOTLE MEXICAN GRILL INC $525.41K 1.84%
BlackRock Cash Funds: Institutional, SL Agency Shares BISXX $467.88K 1.64%
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Allocation by sector

As of January 31, 2026 · N-PORT
View portfolio breakdown →

Portfolio moves

Oct 31, 2025 → Jan 31, 2026
Opened
0
Exited
2
Increased
2
Decreased
180
Unchanged
3

How many positions this fund opened, exited, grew, trimmed, or left unchanged between its two most recent N-PORT snapshots — net changes between point-in-time reports, not a trade log.

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Advisers

As of July 31, 2025 · N-CEN
FirmRole
BlackRock Fund Advisors Adviser

Footnotes

  1. Expense ratio as of November 21, 2025, from the fund's prospectus.
  2. Net assets and holdings count as of January 31, 2026, from the fund's N-PORT filing.
  3. Total return for calendar year 2025, before tax and after fund expenses. Computed by compounding the twelve monthly total returns the fund reported in its SEC N-PORT filings for 2025 (the latest prospectus does not yet chart this year).

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