Investment objective & strategy
As of Jan. 28, 2026 · prospectusObjective. The Amplify Online Retail ETF seeks investment results that generally correspond (before fees and expenses) to the price and yield of the EQM Online Retail Index (the Index).
Strategy. The Fund invests at least 80% of its net assets (plus borrowings for investment purposes) in global equity securities that comprise the Index, which will primarily include common stocks and/or depositary receipts, such as American Depositary Receipts (ADRs) and Global Depositary Receipts (GDRs). The Fund, using an indexing investment approach, attempts to replicate, before fees and expenses, the performance of the Index. Penserra Capital Management LLC (Penserra or the Sub -Adviser ) serves as investment sub -adviser to the Fund. The Index was created and is maintained by VettaFi LLC (VettaFi or the Index Provider). The Index Provider is not affiliated with the Fund, Amplify Investments LLC (Amplify Investments or the Adviser) or the Sub -Adviser . The Index. The … The Fund invests at least 80% of its net assets (plus borrowings for investment purposes) in global equity securities that comprise the Index, which will primarily include common stocks and/or depositary receipts, such as American Depositary Receipts (ADRs) and Global Depositary Receipts (GDRs). The Fund, using an indexing investment approach, attempts to replicate, before fees and expenses, the performance of the Index. Penserra Capital Management LLC (Penserra or the Sub -Adviser ) serves as investment sub -adviser to the Fund. The Index was created and is maintained by VettaFi LLC (VettaFi or the Index Provider). The Index Provider is not affiliated with the Fund, Amplify Investments LLC (Amplify Investments or the Adviser) or the Sub -Adviser . The Index. The Index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The Index methodology is designed to result in a portfolio that has the potential for capital appreciation. The Adviser and Sub -Adviser believe that companies with significant online retail revenues may be best positioned to take advantage of growth in online retail sales and shoppers versus companies with less significant online retail revenues. Eligible constituents must have significant business operations in one of four online retail business segments: traditional online retail; online travel; online marketplace; and omnichannel retail (i.e. retail that integrates digital and physical components, including buy online/pickup in store, curbside delivery, ship from store and mobile payment in store), subject to weighting limits and other restrictions, as described below. Index Methodology. The universe of global equity securities eligible for inclusion in the Index begins with domestic and foreign common stocks (including depositary receipts) listed on a regulated stock exchange, in the form of shares tradable for non -U .S. investors without restrictions, that exhibit adequate liquidity and accessibility in the view of the Index Provider. Eligible constituents must have a market capitalization of at least $300 million, a minimum price at the time of purchase of $5 per share, and a six -month daily average value traded of at least $2 million to be included in the Index. In addition, all securities must also have an Altman Z -Score , which predicts the probability of a company filing for bankruptcy in the next 2 years, that is greater than or equal to -2 at the time of inclusion (the higher the score that a company receives, the lower the probability of bankruptcy). All securities comprising the Index from traditional online retail, online travel or online marketplace activities must be issued by companies deriving at least 70% of their revenues or a minimum of $100 billion in annual retail sales from online and/or virtual business transactions (as opposed to brick and mortar and/or in -store transactions) and, with respect to omnichannel retail with a physical presence, online sales must represent at least 10% of total annual retail sales and more than $2 billion in revenue or in the top 5 of global online retail market share. As of September 30, 2025, the Index included securities of 80 companies. Weighting of Underlying Securities. Index constituents are weighted approximately equally. Aggregate weight for constituents within the omnichannel retailer segment shall not exceed 10% of the Index. The percentage of non -U .S. domiciled Index constituents will not exceed 25% in the aggregate, and any excess weight will be allocated equally among all U.S. domiciled Index constituents. The Index is rebalanced semi -annually in May and November but may be adjusted more frequently for specific corporate events. For more information regarding the Index, please see the section entitled Index Information. Concentration Policy. The Fund will not concentrate its investments (i.e., invest more than 25% of the value of its total assets) in securities of issuers in any industry or group of industries, except to the extent the Index is concentrated in an industry or a group of industries. As of the date of this prospectus, the Fund had significant exposure to the consumer discretionary sector. Diversification Status. The Fund is classified as diversified under the Investment Company Act of 1940, as amended (the 1940 Act).
Top holdings
As of March 31, 2026 · N-PORT| Security | Ticker | Value | % of fund |
|---|---|---|---|
| FIGS INC-CLASS A | — | $5.96M | 5.46% |
| LIQUIDITY SERVICES INC | — | $3.98M | 3.65% |
| FRST AM-GV OB-X | TMPXX | $3.82M | 3.50% |
| EBAY INC | — | $3.44M | 3.15% |
| EXPEDIA INC | — | $3.30M | 3.03% |
| MSC INDUSTRIAL DIRECT CO CL A | — | $3.26M | 2.99% |
| AIRBNB INC CLASS A | — | $3.15M | 2.89% |
| MAPLEBEAR INC | — | $3.15M | 2.89% |
| REVOLVE GROUP INC | — | $3.12M | 2.86% |
| CARVANA CO CL A | — | $3.10M | 2.85% |
Portfolio moves
Dec 31, 2025 → Mar 31, 2026How many positions this fund opened, exited, grew, trimmed, or left unchanged between its two most recent N-PORT snapshots — net changes between point-in-time reports, not a trade log.
Similar funds
Funds whose portfolios most overlap this one, by weight| Fund | Overlap | Net exp. |
|---|---|---|
| Franklin Disruptive Commerce ETF · BUYZ | 30% | 0.50% |
| ProShares Long Online/Short Stores ETF · CLIX | 27% | 0.65% |
| ProShares Online Retail ETF · ONLN | 27% | 0.58% |
Footnotes
- Expense ratio as of January 28, 2026, from the fund's prospectus.
- Net assets and holdings count as of March 31, 2026, from the fund's N-PORT filing.
- Total return for calendar year 2025, before tax and after fund expenses. As reported in the fund's prospectus performance bar chart.
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